5 Reasons Why An Online Business Is The Best Home Business

Over recent years, people from all walks of life have had their entrepreneurial spirit sparked into looking for the easiest business to start. The recessionary climate and increasing unemployment levels mean millions of people are waking up to the fact that they need to take control of their future. To do this, new entrepreneurs want good businesses to start so that they can generate a new and sustainable income stream.So what is the easiest business to start? It’s sensible that the best business to start will have the least expensive set up expenses, they will have services and products that people want to buy and will have the biggest possible client base. Welcome to the world of online business! It’s not a secret that a growing number of people are purchasing products and services online because of convenience, choice, cost and service. Starting up an online business and joining the thriving e-commerce world really is easiest business to start.1. Low set up costs.The beauty of starting an online business is that the start up costs are very low as compared to a conventional bricks and mortar business. Starting conventional business requires substantial investments in human resources, inventory and financial capital. Industry is becoming more information-intensive and less labour and capital-intensive.This means that more and more traditional barriers to success in business are being removed.2. You do not need to have your own products.An online business is the easiest business to start because you don’t even need to have your own products to sell. In fact, you don’t have to stock any products, set up payment systems or worry about distribution or product fulfillment. This is possible with one of the most popular and best home business models called affiliate marketing.This is where you promote and sell other people’s products. It’s like being an online commission-paid sales person. When you make a sale, you get paid a commission.The creator of the product is responsible for the whole development and fulfillment of the product. They will supply the marketing resources, manage the product delivery and follow up customer assistance. Your task is to find the customers and push them to the vendor’s online sales pages. There is an almost unlimited amount of products, services and online business ideas that you can promote this way. You can become an affiliate for services and products available on websites such as Amazon, CJ Affiliate, ClickBank or JVZoo. You can sell any products you want and receive commissions on every sale.3. Your business is open 24/7 to customers all over the world.One of the best advantages of an online business is that you can work from anywhere you want so long as you have a computer and access to the internet. The internet makes it possible for you to have customers from all over the world meaning that your business can quickly grow. You are not restricted to finding customers who live near to you. When you have an online business, your business is open all day long, 7 days a week, 365 days a year. You can literally earn money while you’re sleeping.4. Use software to your advantage.The great reasons for starting an onlne business is that a lot of tasks can be automated. For example, it is important to introduce your business to prospective customers, maintain contact and build relationships with customers and send out special offers. This can easily be done with email autoresponder marketing software that works on autopilot. An autoresponder works day and night for you, while you concentrate on other aspects of your business.5. Easy access to training.Although an online business is the easiest business to start, it’s possible that you will need guidance with certain areas at some time or another. To help you, there are a wide variety of high quality online business training programs available on the internet. Your journey to success will be quicker if you make an investment in your online business education. Remember that you can learn as you earn. Learning from a successful person who has gone before you can make a big difference to your business. They can precisely evaluate your efforts, help you make progress with your marketing and profits and explain the way around stumbling blocks.

Shoe Repairs And Several Other Things When I Was 7

Shoe Repairs And Several Other Things When I Was 7
My Dad repaired most of our shoes believe it or not, I can hardly believe it myself now. With 7 pairs of shoes always needing repairs I think he was quite clever to learn how to “Keep us in shoe Leather” to coin a phrase!

He bought several different sizes of cast iron cobbler’s “lasts”. Last, the old English “Laest” meaning footprint. Lasts were holding devices shaped like a human foot. I have no idea where he would have bought the shoe leather. Only that it was a beautiful creamy, shiny colour and the smell was lovely.

But I do remember our shoes turned upside down on and fitted into these lasts, my Dad cutting the leather around the shape of the shoe, and then hammering nails, into the leather shape. Sometimes we’d feel one or 2 of those nails poking through the insides of our shoes, but our dad always fixed it.

Hiking and Swimming Galas
Dad was a very outdoorsy type, unlike my mother, who was probably too busy indoors. She also enjoyed the peace and quiet when he took us off for the day!

Anyway, he often took us hiking in the mountains where we’d have a picnic of sandwiches and flasks of tea. And more often than not we went by steam train.

We loved poking our heads out of the window until our eyes hurt like mad from a blast of soot blowing back from the engine. But sore, bloodshot eyes never dampened our enthusiasm.

Dad was an avid swimmer and water polo player, and he used to take us to swimming galas, as they were called back then. He often took part in these galas. And again we always travelled by steam train.

Rowing Over To Ireland’s Eye
That’s what we did back then, we had to go by rowboat, the only way to get to Ireland’s eye, which is 15 minutes from mainland Howth. From there we could see Malahide, Lambay Island and Howth Head of course. These days you can take a Round Trip Cruise on a small cruise ship!

But we thoroughly enjoyed rowing and once there we couldn’t wait to climb the rocks, and have a swim. We picnicked and watched the friendly seals doing their thing and showing off.

Not to mention all kinds of birdlife including the Puffin.The Martello Tower was also interesting but a bit dangerous to attempt entering. I’m getting lost in the past as I write, and have to drag myself back to the present.

Fun Outings with The camera Club
Dad was also a very keen amateur photographer, and was a member of a camera Club. There were many Sunday photography outings and along with us came other kids of the members of the club.

And we always had great fun while the adults busied themselves taking photos of everything and anything, it seemed to us. Dad was so serious about his photography that he set up a dark room where he developed and printed his photographs.

All black and white at the time. He and his camera club entered many of their favourites in exhibitions throughout Europe. I’m quite proud to say that many cups and medals were won by Dad. They have been shared amongst all his grandchildren which I find quite special.

He liked taking portraits of us kids too, mostly when we were in a state of untidiness, usually during play. Dad always preferred the natural look of messy hair and clothes in the photos of his children.

3 Digital Marketing Mistakes You Should Be Careful About in 2015

As the year 2015 progresses, the message is loud and clear. Digital marketing is here to stay and is consistently becoming an important consideration of marketing budget for most companies. Companies now are spending equal amounts for TV and on digital. So what now? Well if your website is not fulfilling the latest developments or you are not doing Content Marketing or Search Engine Optimization (SEO) or else developing some strategy for Search Engine Marketing, you might well start doing so. However, buying into the hype of different digital jargons seen online or on social media without a true understanding of the results of digital marketing efforts may turn your marketing effort into a damp squib without the expected results. Here are the 3 biggest mistakes in digital marketing often made by most companies.Mistake 1: Poor PlanningOne biggest mistake that is made in digital marketing is the absence of an organized cohesive strategy, resulting in a waste of valuable time and money, not to mention the loss of opportunity. Before investing, you should plan the following for effective digital marketing:· Understand your market: A sound understanding of a brand’s competitors, customer demographics, geographical boundaries, existing distribution channel, and knowledge of market trends (both about the product and demographic).· Perform a SWOT analysis: Find your opportunities, threats, strengths and weaknesses.· Clear definition of your marketing objectives: What results you are looking for with your marketing efforts and what KPI’s and goals will you use for measuring success?· Have a budget: What is your budget for this marketing effort and what are the individual marketing channels?Mistake 2: Unrealistic ExpectationsIt should be noted at the very outset that digital should not be taken to mean instant results, especially with companies who are new to this digital marketing practice. In fact, it takes some time for digital campaigns to develop, optimize and improve to get the results you expect for. It is imperative that clients are given realistic expectations. Here are the average timelines per service offered:Pay Per Click Campaign: 90 days.Search Engine Optimization: 90 – 180 days.Social Media: 30 days.Mistake 3: Not Being InformedThe presence of new analytics software makes it easy to track and analyze every view, every click and every dollar. However, what is important is to be informed about how the marketing budget is being spent by the company. So if a marketing agency is working for a brand, important data points should be known to key stakeholders. Hence, if it is a PPC campaign, you should have the knowledge of how to log into AdWords and also be able to check the account history as well as follow any account modifications. This should be true with the different digital aspects. You should have a fair knowledge of the KPI’s, the terms and best practices.If you don’t have the time to go through learning materials, hire a consultant who could run audits and help in removing unqualified work. This will keep the primary marketing agency and staff on their toes and save you money.
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