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US Markets were trading in the green on Friday with Dow 30 trading at 30,678.80, up by 1.14%. While S&P 500 was trading at 3,701.66, up by 0.98% and Nasdaq Composite 10,690.60 was also up by 0.71 per cent

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US Markets in green on Friday; Dow 30 up over 345 points, Nasdaq Composite, S&P 500 up nearly 1%
Earlier today, Indian stock markets ended the week on a winning note. It was the sixth straight gains for equity markets. Source: Reuters
US Markets were trading in the green on Friday with Dow 30 trading at 30,678.80, up by 345.25 points or1.14 per cent. While S&P 500 was trading at 3,701.66, up by 35.88 points or 0.98 per cent and Nasdaq Composite 10,690.60 was also up 75.75 points or 0.71 per cent. A Reuters report said that today’s strength was on the back of a report which said the Federal Reserve will likely debate on signaling plans for a smaller interest rate hike in December, reversing declines set off by social media firms after Snap Inc’s ad warning.

Source: Comex

Nasdaq Top Gainers and Losers

Source: Nasdaq

Earlier today, Indian stock markets ended the week on a winning note. It was the sixth straight gains for equity markets. The BSE Sensex ended at 59,307.15, up by 104.25 points or 0.18 per cent from the Thursday closing level. Meanwhile, the Nifty50 index closed at 17,590.00, higher by 26.05 points or 0.15 per cent. In the 30-share Sensex, 13 stocks gained while the remaining 17 ended on the losing side. In the 50-stock Nifty50, 21 stocks advanced while 29 declined.

As the year 2015 progresses, the message is loud and clear. Digital marketing is here to stay and is consistently becoming an important consideration of marketing budget for most companies. Companies now are spending equal amounts for TV and on digital. So what now? Well if your website is not fulfilling the latest developments or you are not doing Content Marketing or Search Engine Optimization (SEO) or else developing some strategy for Search Engine Marketing, you might well start doing so. However, buying into the hype of different digital jargons seen online or on social media without a true understanding of the results of digital marketing efforts may turn your marketing effort into a damp squib without the expected results. Here are the 3 biggest mistakes in digital marketing often made by most companies.Mistake 1: Poor PlanningOne biggest mistake that is made in digital marketing is the absence of an organized cohesive strategy, resulting in a waste of valuable time and money, not to mention the loss of opportunity. Before investing, you should plan the following for effective digital marketing:· Understand your market: A sound understanding of a brand’s competitors, customer demographics, geographical boundaries, existing distribution channel, and knowledge of market trends (both about the product and demographic).· Perform a SWOT analysis: Find your opportunities, threats, strengths and weaknesses.· Clear definition of your marketing objectives: What results you are looking for with your marketing efforts and what KPI’s and goals will you use for measuring success?· Have a budget: What is your budget for this marketing effort and what are the individual marketing channels?Mistake 2: Unrealistic ExpectationsIt should be noted at the very outset that digital should not be taken to mean instant results, especially with companies who are new to this digital marketing practice. In fact, it takes some time for digital campaigns to develop, optimize and improve to get the results you expect for. It is imperative that clients are given realistic expectations. Here are the average timelines per service offered:Pay Per Click Campaign: 90 days.Search Engine Optimization: 90 – 180 days.Social Media: 30 days.Mistake 3: Not Being InformedThe presence of new analytics software makes it easy to track and analyze every view, every click and every dollar. However, what is important is to be informed about how the marketing budget is being spent by the company. So if a marketing agency is working for a brand, important data points should be known to key stakeholders. Hence, if it is a PPC campaign, you should have the knowledge of how to log into AdWords and also be able to check the account history as well as follow any account modifications. This should be true with the different digital aspects. You should have a fair knowledge of the KPI’s, the terms and best practices.If you don’t have the time to go through learning materials, hire a consultant who could run audits and help in removing unqualified work. This will keep the primary marketing agency and staff on their toes and save you money.
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Long time ago…But as the Internet began to boss all areas of business, travelers began to face online travel agencies in place of bricks and mortar. These “virtual” guides presented all travel planning ideas and discounts from tour rates offered after acute travelers to leave home. Travelers do not need accessories and accommodated face to face with travel abettor just to accomplish travel arrangements. Now there was an acceptable way to book travel online and acquisition abatement airfares.Reality CheckTraditional stores are still accomplishing active business with the travelers and are an applicable band-aid to booking journey arrangements. However, as active as our lives may be, the online vacation retailers don’t act quick and simple band-aid to award airline tickets without getting you away you’re your home, or even plan – and the brick and adhesive food to apprehend this. Some accepted agencies are as well reaching the web and the enactment of destination sites to board those individuals searching to bound seek for and book your flights. So while the online travel agencies accept not absolutely decimated, the acreage of accepted travel agencies, which accept accustomed an applicable and acceptable another to booking vacations, commercial trips and added travel plans.Life continue to exists in brick-and-MortarConventional honeymoon agencies continue to command an abundant percentage of the industry of travel booking. Your face to face account is what maintains them in business and, depending on the traveler’s needs, an added astute band-aid to book travel arrangements. In case you book a travel arrangement through a travel bureau brick and mortar, which is alive with absolute humans and if you are a common traveler, it’s acceptable to accept a “favored booker” to go for travel admonition and admonition. With online travel agency, you are artlessly interacting with a basic interface that lets you seek and book your travel affairs after accepting to allege with a reside person. Many humans adopt face to face alternation or even would anticipate about application a travel website so as to book travel plans. There’s still one thing to be said on claimed account and accepted travel dealers are really capitalizing on it, aims only casework and amenities to travelers.So where do we go?As one can see, there are advantages and disadvantages to both accepted travel agencies and online. Each offers its own acquaintance and the characteristics that accomplish it altered from others and for altered people. When selecting the best advantage for you, you only charge to ask “What am I searching at a travel agency? The best mode to acknowledgment this catechism is for testing few online travel agencies, analyze them with some artery and mortar, and observe which ones accept the savings, articles and casework you want.