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As the year 2015 progresses, the message is loud and clear. Digital marketing is here to stay and is consistently becoming an important consideration of marketing budget for most companies. Companies now are spending equal amounts for TV and on digital. So what now? Well if your website is not fulfilling the latest developments or you are not doing Content Marketing or Search Engine Optimization (SEO) or else developing some strategy for Search Engine Marketing, you might well start doing so. However, buying into the hype of different digital jargons seen online or on social media without a true understanding of the results of digital marketing efforts may turn your marketing effort into a damp squib without the expected results. Here are the 3 biggest mistakes in digital marketing often made by most companies.Mistake 1: Poor PlanningOne biggest mistake that is made in digital marketing is the absence of an organized cohesive strategy, resulting in a waste of valuable time and money, not to mention the loss of opportunity. Before investing, you should plan the following for effective digital marketing:· Understand your market: A sound understanding of a brand’s competitors, customer demographics, geographical boundaries, existing distribution channel, and knowledge of market trends (both about the product and demographic).· Perform a SWOT analysis: Find your opportunities, threats, strengths and weaknesses.· Clear definition of your marketing objectives: What results you are looking for with your marketing efforts and what KPI’s and goals will you use for measuring success?· Have a budget: What is your budget for this marketing effort and what are the individual marketing channels?Mistake 2: Unrealistic ExpectationsIt should be noted at the very outset that digital should not be taken to mean instant results, especially with companies who are new to this digital marketing practice. In fact, it takes some time for digital campaigns to develop, optimize and improve to get the results you expect for. It is imperative that clients are given realistic expectations. Here are the average timelines per service offered:Pay Per Click Campaign: 90 days.Search Engine Optimization: 90 – 180 days.Social Media: 30 days.Mistake 3: Not Being InformedThe presence of new analytics software makes it easy to track and analyze every view, every click and every dollar. However, what is important is to be informed about how the marketing budget is being spent by the company. So if a marketing agency is working for a brand, important data points should be known to key stakeholders. Hence, if it is a PPC campaign, you should have the knowledge of how to log into AdWords and also be able to check the account history as well as follow any account modifications. This should be true with the different digital aspects. You should have a fair knowledge of the KPI’s, the terms and best practices.If you don’t have the time to go through learning materials, hire a consultant who could run audits and help in removing unqualified work. This will keep the primary marketing agency and staff on their toes and save you money.
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Over recent years, people from all walks of life have had their entrepreneurial spirit sparked into looking for the easiest business to start. The recessionary climate and increasing unemployment levels mean millions of people are waking up to the fact that they need to take control of their future. To do this, new entrepreneurs want good businesses to start so that they can generate a new and sustainable income stream.So what is the easiest business to start? It’s sensible that the best business to start will have the least expensive set up expenses, they will have services and products that people want to buy and will have the biggest possible client base. Welcome to the world of online business! It’s not a secret that a growing number of people are purchasing products and services online because of convenience, choice, cost and service. Starting up an online business and joining the thriving e-commerce world really is easiest business to start.1. Low set up costs.The beauty of starting an online business is that the start up costs are very low as compared to a conventional bricks and mortar business. Starting conventional business requires substantial investments in human resources, inventory and financial capital. Industry is becoming more information-intensive and less labour and capital-intensive.This means that more and more traditional barriers to success in business are being removed.2. You do not need to have your own products.An online business is the easiest business to start because you don’t even need to have your own products to sell. In fact, you don’t have to stock any products, set up payment systems or worry about distribution or product fulfillment. This is possible with one of the most popular and best home business models called affiliate marketing.This is where you promote and sell other people’s products. It’s like being an online commission-paid sales person. When you make a sale, you get paid a commission.The creator of the product is responsible for the whole development and fulfillment of the product. They will supply the marketing resources, manage the product delivery and follow up customer assistance. Your task is to find the customers and push them to the vendor’s online sales pages. There is an almost unlimited amount of products, services and online business ideas that you can promote this way. You can become an affiliate for services and products available on websites such as Amazon, CJ Affiliate, ClickBank or JVZoo. You can sell any products you want and receive commissions on every sale.3. Your business is open 24/7 to customers all over the world.One of the best advantages of an online business is that you can work from anywhere you want so long as you have a computer and access to the internet. The internet makes it possible for you to have customers from all over the world meaning that your business can quickly grow. You are not restricted to finding customers who live near to you. When you have an online business, your business is open all day long, 7 days a week, 365 days a year. You can literally earn money while you’re sleeping.4. Use software to your advantage.The great reasons for starting an onlne business is that a lot of tasks can be automated. For example, it is important to introduce your business to prospective customers, maintain contact and build relationships with customers and send out special offers. This can easily be done with email autoresponder marketing software that works on autopilot. An autoresponder works day and night for you, while you concentrate on other aspects of your business.5. Easy access to training.Although an online business is the easiest business to start, it’s possible that you will need guidance with certain areas at some time or another. To help you, there are a wide variety of high quality online business training programs available on the internet. Your journey to success will be quicker if you make an investment in your online business education. Remember that you can learn as you earn. Learning from a successful person who has gone before you can make a big difference to your business. They can precisely evaluate your efforts, help you make progress with your marketing and profits and explain the way around stumbling blocks.