3 Digital Marketing Mistakes You Should Be Careful About in 2015

As the year 2015 progresses, the message is loud and clear. Digital marketing is here to stay and is consistently becoming an important consideration of marketing budget for most companies. Companies now are spending equal amounts for TV and on digital. So what now? Well if your website is not fulfilling the latest developments or you are not doing Content Marketing or Search Engine Optimization (SEO) or else developing some strategy for Search Engine Marketing, you might well start doing so. However, buying into the hype of different digital jargons seen online or on social media without a true understanding of the results of digital marketing efforts may turn your marketing effort into a damp squib without the expected results. Here are the 3 biggest mistakes in digital marketing often made by most companies.Mistake 1: Poor PlanningOne biggest mistake that is made in digital marketing is the absence of an organized cohesive strategy, resulting in a waste of valuable time and money, not to mention the loss of opportunity. Before investing, you should plan the following for effective digital marketing:· Understand your market: A sound understanding of a brand’s competitors, customer demographics, geographical boundaries, existing distribution channel, and knowledge of market trends (both about the product and demographic).· Perform a SWOT analysis: Find your opportunities, threats, strengths and weaknesses.· Clear definition of your marketing objectives: What results you are looking for with your marketing efforts and what KPI’s and goals will you use for measuring success?· Have a budget: What is your budget for this marketing effort and what are the individual marketing channels?Mistake 2: Unrealistic ExpectationsIt should be noted at the very outset that digital should not be taken to mean instant results, especially with companies who are new to this digital marketing practice. In fact, it takes some time for digital campaigns to develop, optimize and improve to get the results you expect for. It is imperative that clients are given realistic expectations. Here are the average timelines per service offered:Pay Per Click Campaign: 90 days.Search Engine Optimization: 90 – 180 days.Social Media: 30 days.Mistake 3: Not Being InformedThe presence of new analytics software makes it easy to track and analyze every view, every click and every dollar. However, what is important is to be informed about how the marketing budget is being spent by the company. So if a marketing agency is working for a brand, important data points should be known to key stakeholders. Hence, if it is a PPC campaign, you should have the knowledge of how to log into AdWords and also be able to check the account history as well as follow any account modifications. This should be true with the different digital aspects. You should have a fair knowledge of the KPI’s, the terms and best practices.If you don’t have the time to go through learning materials, hire a consultant who could run audits and help in removing unqualified work. This will keep the primary marketing agency and staff on their toes and save you money.
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Getting to Know the Features and Advantages of a Pharmacy Software

A pharmacy is a medical shop that provides medication to customers. Pharmacy software is a solution the shop utilises to ensure safe selling of the drugs to consumers and in an effective manner.A drug store keeps in its inventory a large number and variety of medicines. Remembering the crucial details of each is not possible for human workers. Management software can store information like toxicity, side effects, potency, expiry date, etc. and make it easily accessible to the employee.Some Features of a Medical Shop SoftwareThough a management software comes with countless characteristics, explained below are just few of the most important.

Loading of Data

The second the pharmacy begins operation there is a need to access and control a lot of data, i.e., information related to every medicine sold. This requires the mammoth task of manually filling in each detail of each inventory item. Even if the chore is given to a junior employee, it is vital to check their progress. Simply said, a lot of resources are put into just one job and a job that doesn’t guarantee to be 100% accurate because human-errors always happen.A good medical software will come with the feature to extract data from a CSV or Excel file and load it onto the system. With this attribute, the time taken to complete the task is reduced, and there are no chances of errors occurring.

Management of Inventory

Inventory management makes the pharmacy more efficient and decreases operational costs by keeping track of the medicines sold. Out of all features of a billing system, this is the crucial one.Using the software, the inventory of the pharmacy can be tracked automatically meaning an employee doesn’t need to perform the laborious task of handling and monitoring inventory. Their time can be utilised for more beneficial activities. This feature also controls access to the drugs in the store which improves security and enables accurate medicine dispensing.

Point of Sale Integration

The most practical application of a pharmacy solution is POS. The feature keeps a check on the cash flow on all floors of the pharmacy and other chains (if present).

Barcode Scanner

The barcode scanner allows verification of each drug that passes the POS and helps keep track of all sales. It also aids in

retrieval of refill information

verification of dispensed product

Advanced Reporting

Some pharmacy management systems come with a library of report templates. These built-in reports can be employed by workers to work faster. The process is easier for the employee and the information that needs to be tracked and reported is far more accurate.

E-Prescriptions

The application allows the pharmacy to receive new prescriptions from doctors or refill prescriptions directly. Electronic prescriptions make the process of getting the medicine to the patient faster.

e-Signature

The element saves time during the purchase of medicine because it allows the sale to be signed electronically. In one transaction, the employee can electronically track acknowledgment of each prescription sold.

Clinical Integration

Some pharmacies employ many clinical tools such as dosing guides, lab information, and drug interactions. The clinical integration allows the pharmacy software to be incorporated with the tools for better services.

Pill Imaging

The feature guarantees that no incorrect pill is dispensed. At the quality check, the pills are displayed and then compared with those being purchased. The comparison ensures that the right medicine is given. Pill imaging makes for a valuable tool to enhance the accuracy and quality of prescription filling.The Paybacks of a Management Solution for a PharmacyWhen the right pharmacy software is employed, a medical shop delivers the best possible care to patients while increasing profit margins. It frees up precious time and resources which can then be focused on producing more business. A few essential benefits that come hand in hand with a pharmacy management solution are:

The cost of ownership is very low.

The applications of the system are wide-ranging and can be controlled by having different logins for the owner of the pharmacy and other employees.

Each user of the software can have diverse privileges by manually setting the rights of the user.

The software can be customised as per the needs of the shop making it as comprehensive or as narrow as required.

The productivity of the pharmacy increases which, in turn, amplifies profitability.

The sale procedure is considerably sped up through the Barcode scanner because it records details automatically.

More than just a front-end solution, a medical shop solution also takes care of the supply chain.

From alerting when the stock is low to informing the pending expiry date of medicines, the system comes with many useful features.

The analysis, information, and reports the software provides assist in better decision making for the business.

All data is stored in a centralised location and retrieving the data is easy with an interactive user interface.

A software is more than reliable. It is secure that safeguards the sensitive information of the medical shop completely.

Shoe Repairs And Several Other Things When I Was 7

Shoe Repairs And Several Other Things When I Was 7
My Dad repaired most of our shoes believe it or not, I can hardly believe it myself now. With 7 pairs of shoes always needing repairs I think he was quite clever to learn how to “Keep us in shoe Leather” to coin a phrase!

He bought several different sizes of cast iron cobbler’s “lasts”. Last, the old English “Laest” meaning footprint. Lasts were holding devices shaped like a human foot. I have no idea where he would have bought the shoe leather. Only that it was a beautiful creamy, shiny colour and the smell was lovely.

But I do remember our shoes turned upside down on and fitted into these lasts, my Dad cutting the leather around the shape of the shoe, and then hammering nails, into the leather shape. Sometimes we’d feel one or 2 of those nails poking through the insides of our shoes, but our dad always fixed it.

Hiking and Swimming Galas
Dad was a very outdoorsy type, unlike my mother, who was probably too busy indoors. She also enjoyed the peace and quiet when he took us off for the day!

Anyway, he often took us hiking in the mountains where we’d have a picnic of sandwiches and flasks of tea. And more often than not we went by steam train.

We loved poking our heads out of the window until our eyes hurt like mad from a blast of soot blowing back from the engine. But sore, bloodshot eyes never dampened our enthusiasm.

Dad was an avid swimmer and water polo player, and he used to take us to swimming galas, as they were called back then. He often took part in these galas. And again we always travelled by steam train.

Rowing Over To Ireland’s Eye
That’s what we did back then, we had to go by rowboat, the only way to get to Ireland’s eye, which is 15 minutes from mainland Howth. From there we could see Malahide, Lambay Island and Howth Head of course. These days you can take a Round Trip Cruise on a small cruise ship!

But we thoroughly enjoyed rowing and once there we couldn’t wait to climb the rocks, and have a swim. We picnicked and watched the friendly seals doing their thing and showing off.

Not to mention all kinds of birdlife including the Puffin.The Martello Tower was also interesting but a bit dangerous to attempt entering. I’m getting lost in the past as I write, and have to drag myself back to the present.

Fun Outings with The camera Club
Dad was also a very keen amateur photographer, and was a member of a camera Club. There were many Sunday photography outings and along with us came other kids of the members of the club.

And we always had great fun while the adults busied themselves taking photos of everything and anything, it seemed to us. Dad was so serious about his photography that he set up a dark room where he developed and printed his photographs.

All black and white at the time. He and his camera club entered many of their favourites in exhibitions throughout Europe. I’m quite proud to say that many cups and medals were won by Dad. They have been shared amongst all his grandchildren which I find quite special.

He liked taking portraits of us kids too, mostly when we were in a state of untidiness, usually during play. Dad always preferred the natural look of messy hair and clothes in the photos of his children.