As the year 2015 progresses, the message is loud and clear. Digital marketing is here to stay and is consistently becoming an important consideration of marketing budget for most companies. Companies now are spending equal amounts for TV and on digital. So what now? Well if your website is not fulfilling the latest developments or you are not doing Content Marketing or Search Engine Optimization (SEO) or else developing some strategy for Search Engine Marketing, you might well start doing so. However, buying into the hype of different digital jargons seen online or on social media without a true understanding of the results of digital marketing efforts may turn your marketing effort into a damp squib without the expected results. Here are the 3 biggest mistakes in digital marketing often made by most companies.Mistake 1: Poor PlanningOne biggest mistake that is made in digital marketing is the absence of an organized cohesive strategy, resulting in a waste of valuable time and money, not to mention the loss of opportunity. Before investing, you should plan the following for effective digital marketing:· Understand your market: A sound understanding of a brand’s competitors, customer demographics, geographical boundaries, existing distribution channel, and knowledge of market trends (both about the product and demographic).· Perform a SWOT analysis: Find your opportunities, threats, strengths and weaknesses.· Clear definition of your marketing objectives: What results you are looking for with your marketing efforts and what KPI’s and goals will you use for measuring success?· Have a budget: What is your budget for this marketing effort and what are the individual marketing channels?Mistake 2: Unrealistic ExpectationsIt should be noted at the very outset that digital should not be taken to mean instant results, especially with companies who are new to this digital marketing practice. In fact, it takes some time for digital campaigns to develop, optimize and improve to get the results you expect for. It is imperative that clients are given realistic expectations. Here are the average timelines per service offered:Pay Per Click Campaign: 90 days.Search Engine Optimization: 90 – 180 days.Social Media: 30 days.Mistake 3: Not Being InformedThe presence of new analytics software makes it easy to track and analyze every view, every click and every dollar. However, what is important is to be informed about how the marketing budget is being spent by the company. So if a marketing agency is working for a brand, important data points should be known to key stakeholders. Hence, if it is a PPC campaign, you should have the knowledge of how to log into AdWords and also be able to check the account history as well as follow any account modifications. This should be true with the different digital aspects. You should have a fair knowledge of the KPI’s, the terms and best practices.If you don’t have the time to go through learning materials, hire a consultant who could run audits and help in removing unqualified work. This will keep the primary marketing agency and staff on their toes and save you money.
3 Digital Marketing Mistakes You Should Be Careful About in 2015
How To Have Success In An Online Business
Developing an online business mindset is critical to the success of an online business. Your online business mindset truly sets the course of your business from day one.People join an online business expecting HUGE results in 2 point 3 seconds and that is NOT how a business of ANY kind is started and grown. A true business takes time to grow and build. There are no shortcuts of ANY kind. So in order to develop the right online business mindset, you have to take a step back and see the grand picture, especially online. Not developing their business mindset causes a lot of errorsWhat you see a lot are people who join an online business, they begin marketing it, and find no success. So then a couple weeks later, they quit that business and join another business, to find the same result. Those I call jumpers. The go from one business to another, only finding pretty much the same result. Maybe the have limited success with one business. But that was not the goal they wanted to achieve.But is that really what the problem is?Not only could it be that your online mindset is out of skew, but it also could be that one does not have the proper skills, know enough marketing methods or the strategies to use them. But rest assured that all comes from your core philosophies about online business.There is a psychological flow of how a mindset is developed, and it goes a little like this. Your core values or philosophies dictate your attitudes, how you feel or react to certain situations. Your attitudes then control what you do, or your actions. Then the actions you take control the results you find out of those action. Then your results dictate your lifestyle or your goals.Philosophy > Attitudes > Actions > Results > LifestyleMost times people jump in mid stream at the actions step and short circuit the entire mindset flow. Why, because they are too eager to get what they want…a different lifestyle. So they get in at the actions step and expect certain results. But as any business person knows there are bumps in the road that will derail you from growing your business. And because of that, eventually, because of bad results, they fall out of the online business entirely.What really has to happen is that they have to take a couple steps back and change their philosophies, their core values, to follow the flow properly. If you do not have your philosophies in the proper format, everything else that follows will fail.When you come into the flow at the actions stage, and you hit a bump in the road, and trust me there will be difficulties in an online business; the step before that, attitude, will dictate how you handle that situation.For instance, if you get in a business and you don’t get the results you want, based on your attitude, how likely are you to stay in the business, let alone be active at all?And that is the reason you see the “jumpers” out on the internet.So one has to get back to their philosophies or core values in order to have online success. Core values could be….Treat this like a business. This is not the lottery. Building an online business takes time, just like any other “real” business.Or since this is a online business, maybe I need to learn more about how to market online properly. Because online business is very much different than a “tangible” business. There are different ways to grow it for success.So if you do not see results in 2 seconds online, that does not mean that the entire online business industry is a scam. That attitude is a result of your core values or philosophies. If one had their philosophies in order, they would know that it takes time to build a business.So if things are not working right in your online business, don’t be to quick to jump to conclusions. Step back, analyze and re-tune your philosophies to get back on the success track.
How Do We Determine Nutritional Need?
Today, we’d like to focus on the amount of nourishment and physical exercise our bodies need and how best to accomplish these objectives. It is very important to study and understand our own bodies’ individual needs, in terms of physical needs, caloric intake, and nutritional health. If you know where to look, you will find libraries, doctors, and fitness centers are stocked with nutritional information and guidance for healthy living choices for people of all ages.A healthy body requires nutrition to nurture our bodies and keep them fit and in working order. Every day, the vitamins and minerals we consume in our foods provides us with nutrition we need to thrive.How can we ascertain our individual nutritional needs? Simply by getting more information about our own individual needs and the needs of our loved ones, we can start to make smarter choices on the foods we purchase, prepare, and present to our families.When it comes to day-to-day life, nutrition is defined as what we consume as it relates to what we need to keep our bodies healthy. Thanks to recent participation of the USDA in our daily food requirements and the FDA keeping up the standards of safe eating, nutrition has become more of a common household word.So what actions should we take with regards to nutrition? How can we find out what our nutritional requirements are, how to fulfill them, and in which foods to find the best nutritional value? Nutrition in its own right hasn’t garnered the amount of attention it probably needs. We hear all sorts of buzzwords regarding milk and cereals fortified with vitamins, our daily vitamin intake, and what nutritional value we get from our food choices. But how does all this actually apply to our daily body functions?Our vitamin and mineral requirements frequently outweigh our caloric needs. Here is where supplemental vitamins and minerals are necessary to fill the gap. All these things are part of our basic nutritional needs.Because everyone has individual needs and because there are so many different facets to nutrition, nutrition is a very complex topic. Men and women have very different needs, and even young women’s needs are different from that of older women. Continual education and reevaluation of our nutritional needs as we age is a necessary part of our bodily health.It stands to reason that an athletic middle-aged hiker would have differing nutritional needs from a person who suffered from heart disease. So many different elements factor into our nutritional health, it’s easy to see how it can become so complex. In a perfect world, everyone would have their own scale they could use to determine their bodies’ physical and nutritional needs on a cellular level to recalibrate every so often for optimum nutrition. People need to realize that everyone is different, and a good nutritional education is the key to having our body run as efficiently as it can. The goal of everyone’s life should be good nutrition.