As the year 2015 progresses, the message is loud and clear. Digital marketing is here to stay and is consistently becoming an important consideration of marketing budget for most companies. Companies now are spending equal amounts for TV and on digital. So what now? Well if your website is not fulfilling the latest developments or you are not doing Content Marketing or Search Engine Optimization (SEO) or else developing some strategy for Search Engine Marketing, you might well start doing so. However, buying into the hype of different digital jargons seen online or on social media without a true understanding of the results of digital marketing efforts may turn your marketing effort into a damp squib without the expected results. Here are the 3 biggest mistakes in digital marketing often made by most companies.Mistake 1: Poor PlanningOne biggest mistake that is made in digital marketing is the absence of an organized cohesive strategy, resulting in a waste of valuable time and money, not to mention the loss of opportunity. Before investing, you should plan the following for effective digital marketing:· Understand your market: A sound understanding of a brand’s competitors, customer demographics, geographical boundaries, existing distribution channel, and knowledge of market trends (both about the product and demographic).· Perform a SWOT analysis: Find your opportunities, threats, strengths and weaknesses.· Clear definition of your marketing objectives: What results you are looking for with your marketing efforts and what KPI’s and goals will you use for measuring success?· Have a budget: What is your budget for this marketing effort and what are the individual marketing channels?Mistake 2: Unrealistic ExpectationsIt should be noted at the very outset that digital should not be taken to mean instant results, especially with companies who are new to this digital marketing practice. In fact, it takes some time for digital campaigns to develop, optimize and improve to get the results you expect for. It is imperative that clients are given realistic expectations. Here are the average timelines per service offered:Pay Per Click Campaign: 90 days.Search Engine Optimization: 90 – 180 days.Social Media: 30 days.Mistake 3: Not Being InformedThe presence of new analytics software makes it easy to track and analyze every view, every click and every dollar. However, what is important is to be informed about how the marketing budget is being spent by the company. So if a marketing agency is working for a brand, important data points should be known to key stakeholders. Hence, if it is a PPC campaign, you should have the knowledge of how to log into AdWords and also be able to check the account history as well as follow any account modifications. This should be true with the different digital aspects. You should have a fair knowledge of the KPI’s, the terms and best practices.If you don’t have the time to go through learning materials, hire a consultant who could run audits and help in removing unqualified work. This will keep the primary marketing agency and staff on their toes and save you money.
3 Digital Marketing Mistakes You Should Be Careful About in 2015
S&P 500 Rallies As U.S. Dollar Pulls Back Towards Weekly Lows
Key Insights
The strong pullback in the U.S. dollar provided significant support to stocks.
Treasury yields have pulled back after touching new highs, which served as an additional positive catalyst for S&P 500.
A move above 3730 will push S&P 500 towards the resistance level at 3760.
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Pfizer Rallies After Announcing A Huge Price Hike For Its COVID-19 Vaccines
S&P 500 is currently trying to settle above 3730 as traders’ appetite for risk is growing. The U.S. dollar has recently gained strong downside momentum as the BoJ intervened to stop the rally in USD/JPY. Weaker U.S. dollar is bullish for stocks as it increases profits of multinational companies and makes U.S. equities cheaper for foreign investors.
The leading oil services company Schlumberger is up by 9% after beating analyst estimates on both earnings and revenue. Schlumberger’s peers Baker Hughes and Halliburton have also enjoyed strong support today.
Vaccine makers Pfizer and Moderna gained strong upside momentum after Pfizer announced that it will raise the price of its coronavirus vaccine to $110 – $130 per shot.
Biggest losers today include Verizon and Twitter. Verizon is down by 5% despite beating analyst estimates on both earnings and revenue. Subscriber numbers missed estimates, and traders pushed the stock to multi-year lows.
Twitter stock moved towards the $50 level as the U.S. may conduct a security review of Musk’s purchase of the company.
From a big picture point of view, today’s rebound is broad, and most market segments are moving higher. Treasury yields have started to move lower after testing new highs, providing additional support to S&P 500. It looks that some traders are ready to bet that Fed will be less hawkish than previously expected.
S&P 500 Tests Resistance At 3730
S&P 500 has recently managed to get above the 20 EMA and is trying to settle above the resistance at 3730. RSI is in the moderate territory, and there is plenty of room to gain additional upside momentum in case the right catalysts emerge.
If S&P 500 manages to settle above 3730, it will head towards the next resistance level at 3760. A successful test of this level will push S&P 500 towards the next resistance at October highs at 3805. The 50 EMA is located in the nearby, so S&P 500 will likely face strong resistance above the 3800 level.
On the support side, the previous resistance at 3700 will likely serve as the first support level for S&P 500. In case S&P 500 declines below this level, it will move towards the next support level at 3675. A move below 3675 will push S&P 500 towards the support at 3640.
Is an Online Travel Bureau a Reliable Option?
Long time ago…But as the Internet began to boss all areas of business, travelers began to face online travel agencies in place of bricks and mortar. These “virtual” guides presented all travel planning ideas and discounts from tour rates offered after acute travelers to leave home. Travelers do not need accessories and accommodated face to face with travel abettor just to accomplish travel arrangements. Now there was an acceptable way to book travel online and acquisition abatement airfares.Reality CheckTraditional stores are still accomplishing active business with the travelers and are an applicable band-aid to booking journey arrangements. However, as active as our lives may be, the online vacation retailers don’t act quick and simple band-aid to award airline tickets without getting you away you’re your home, or even plan – and the brick and adhesive food to apprehend this. Some accepted agencies are as well reaching the web and the enactment of destination sites to board those individuals searching to bound seek for and book your flights. So while the online travel agencies accept not absolutely decimated, the acreage of accepted travel agencies, which accept accustomed an applicable and acceptable another to booking vacations, commercial trips and added travel plans.Life continue to exists in brick-and-MortarConventional honeymoon agencies continue to command an abundant percentage of the industry of travel booking. Your face to face account is what maintains them in business and, depending on the traveler’s needs, an added astute band-aid to book travel arrangements. In case you book a travel arrangement through a travel bureau brick and mortar, which is alive with absolute humans and if you are a common traveler, it’s acceptable to accept a “favored booker” to go for travel admonition and admonition. With online travel agency, you are artlessly interacting with a basic interface that lets you seek and book your travel affairs after accepting to allege with a reside person. Many humans adopt face to face alternation or even would anticipate about application a travel website so as to book travel plans. There’s still one thing to be said on claimed account and accepted travel dealers are really capitalizing on it, aims only casework and amenities to travelers.So where do we go?As one can see, there are advantages and disadvantages to both accepted travel agencies and online. Each offers its own acquaintance and the characteristics that accomplish it altered from others and for altered people. When selecting the best advantage for you, you only charge to ask “What am I searching at a travel agency? The best mode to acknowledgment this catechism is for testing few online travel agencies, analyze them with some artery and mortar, and observe which ones accept the savings, articles and casework you want.